HERON

Your new favorite brand.Launch price could be $46. Could be $12.

We're launching soon — and the price all depends on how I play. The only way to get that price is by joining the Launch Club.It depends on how I play. The only way to be eligible for that price is by joining the Launch Club — members get the final price, shop first, and win free gear on every birdie.

Launch Club gets perks for life. Get in while you can.

Could be $46. Could be $12.
It all depends on how I play — every stroke over par drops the member price. Don't miss out.
Early access before the public
First collection is limited. Members shop it first.
Birdie Jackpot giveaways
Every birdie I make triggers a free-gear drawing for members.
Perks for life
Launch Club members keep member-only pricing and access on every future drop.

Why join

Members first. Always.

Launch Pricing

Launch Club members receive the lowest pricing the collection will ever have.

Early Access

Members shop before the public. Limited inventory.

Birdie Jackpots

Every birdie made during the HERON golf series unlocks another free giveaway for members.

How Birdie Jackpots work

Watch the daily golf videos.

Every birdie unlocks another free HERON giveaway.

Random Launch Club members win polos, hats, and future releases.

The price challenge

Every Round Changes Launch Price.

I golf until we drop. Could be 30 days, could be 65 — it depends on the supply chain. Every shot I take over par drops the launch price by 1%.

Members always receive the best available pricing before the public.

Strokes over par

Member launch price

$75.00

Launch price starts at $75. Every stroke over par is 1% off — +30 means 30% off, or $52.50 for Launch Club members.

The rules

01
I golf until we drop
Could be 30 days, could be 65. The challenge runs until the collection ships — timing depends on the supply chain.
02
Every shot over par = 1% off
Launch price starts at $75. Every stroke I shoot over par drops the Launch Club price by another 1%.
03
Every birdie is a free giveaway
Each birdie I make triggers a drawing. Join the Launch Club, then comment “birdie” on that video to be entered.
04
Launch Club members only
You must be signed up to claim the final price and to be eligible for any birdie drawing.

Sneak peek

What we’ll be known for.

Premium materials. Well-fitting gear with a high-end look — clean enough for the course, sharp enough for town.

HERON coastal stripe polo in white with blue stripes

Model wearing the HERON textured performance hoodie in black

HERON band collar polo in light blue print

Model wearing the HERON performance hoodie in white

HERON bloom print band collar polo in dusty rose

Model wearing the HERON striped performance hoodie in ivory

HERON coastal stripe polo in white with red stripes

Sneak Peek

Golf deserves better.

Simple designs. Premium materials. No oversized logos. No gimmicks. Just timeless golf apparel you’ll want to wear every round.

Be Here Before Everyone Else.

✓Launch pricing
✓Early access
✓Birdie Jackpot eligibility
✓Future exclusive drops

Launch Club gets perks for life. Get in while you can.